How does Facebook Marketing Help your Business Nowadays?
Transformation of communication ways
Do you realize the ways that people acquire information have been changing significantly overtime? In the old days, they mainly obtained information from newspaper, radio and television. These sources, however, are quite limited because they only work well locally. Although these traditional media of communication are still being used, the internet world has quietly emerged as a new and more effective way of information flows. With this, our way of communication changes from one-way to two-way. For example, the newspaper as a traditional communication tool provides news to the public only in one direction without a mechanism to collect feedbacks. In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.
Users’ behavior
This trend is kind of metamorphosis which allows companies to make good use of social media such as Facebook to promote themselves. Nonetheless, at the same time they also need to be sensitive to Facebook users’ preferences and behaviors in order to do a good marketing job through the Facebook platform. It must be recognized that nowadays people are not passive anymore by satisfying with just absorbing information as given, but they also prefer to be able to interact with other people or giving out their own views on the internet – reflecting perhaps a subtle way to achieve self-actualization. A good example of this can be seen on Wikipedia which has become so popular due to active participation of readers in inputting their views and information. In other words, if your online marketing is not good enough, people can choose not to look at your page. Therefore, companies need to change their marketing mindset by fitting in well with Facebook users’ needs, rather than insisting on the traditional ways of marketing focusing on the hard-selling mentality. In short, “creativity” and “knowing well your potential customers” are crucial to successful Facebook marketing in this new era.A recent study by University of Florida on undergraduate and graduate students is informative as it reveals the preferences of young people on Facebook. The results showed that most are okay with business page but feel annoyed by straight advertisements. With this observation, companies should put more effort on their Facebook page instead of spending a lot of money on advertisements.
Differences between Facebook marketing and traditional marketing
What are the main differences or characteristics of Facebook marketing as compared with traditional marketing? The answer is that the former is more focused on content sharing and creating a viral marketing effect. It is not that kind of face-to-face marketing anymore. Therefore, traditional ways of marketing would not be effective enough. By making good use of Facebook marketing techniques, your target customers base can be expected to grow much faster in this new world. It is observed that Facebook users tend to enjoy content sharing. For example, they like to post their own recent photos or share information about the good restaurants they have tried. Since social networking works to connect people, giving good comments or recommendations by Facebook users to their friends on Facebook would be a more effective way to promote. Trustworthy recommendations tend to have stronger positive effect than normal advertising. This would further create a viral marketing effect as good messages are passed on from one person to another by word-of-mouth along a chain. Therefore, in order to become successful in Facebook marketing, companies should promote their products, services and brand-names by building trust among their target audiences on the Facebook network, and goodwill would then be created and spread out easily. (Webuzzapp.com)
Do you realize the ways that people acquire information have been changing significantly overtime? In the old days, they mainly obtained information from newspaper, radio and television. These sources, however, are quite limited because they only work well locally. Although these traditional media of communication are still being used, the internet world has quietly emerged as a new and more effective way of information flows. With this, our way of communication changes from one-way to two-way. For example, the newspaper as a traditional communication tool provides news to the public only in one direction without a mechanism to collect feedbacks. In a two-way communication mode like through Facebook, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.
Users’ behavior
This trend is kind of metamorphosis which allows companies to make good use of social media such as Facebook to promote themselves. Nonetheless, at the same time they also need to be sensitive to Facebook users’ preferences and behaviors in order to do a good marketing job through the Facebook platform. It must be recognized that nowadays people are not passive anymore by satisfying with just absorbing information as given, but they also prefer to be able to interact with other people or giving out their own views on the internet – reflecting perhaps a subtle way to achieve self-actualization. A good example of this can be seen on Wikipedia which has become so popular due to active participation of readers in inputting their views and information. In other words, if your online marketing is not good enough, people can choose not to look at your page. Therefore, companies need to change their marketing mindset by fitting in well with Facebook users’ needs, rather than insisting on the traditional ways of marketing focusing on the hard-selling mentality. In short, “creativity” and “knowing well your potential customers” are crucial to successful Facebook marketing in this new era.A recent study by University of Florida on undergraduate and graduate students is informative as it reveals the preferences of young people on Facebook. The results showed that most are okay with business page but feel annoyed by straight advertisements. With this observation, companies should put more effort on their Facebook page instead of spending a lot of money on advertisements.
Differences between Facebook marketing and traditional marketing
What are the main differences or characteristics of Facebook marketing as compared with traditional marketing? The answer is that the former is more focused on content sharing and creating a viral marketing effect. It is not that kind of face-to-face marketing anymore. Therefore, traditional ways of marketing would not be effective enough. By making good use of Facebook marketing techniques, your target customers base can be expected to grow much faster in this new world. It is observed that Facebook users tend to enjoy content sharing. For example, they like to post their own recent photos or share information about the good restaurants they have tried. Since social networking works to connect people, giving good comments or recommendations by Facebook users to their friends on Facebook would be a more effective way to promote. Trustworthy recommendations tend to have stronger positive effect than normal advertising. This would further create a viral marketing effect as good messages are passed on from one person to another by word-of-mouth along a chain. Therefore, in order to become successful in Facebook marketing, companies should promote their products, services and brand-names by building trust among their target audiences on the Facebook network, and goodwill would then be created and spread out easily. (Webuzzapp.com)
Steps in Creating an Ad
1. Sign in to your Facebook account. If you do not have an account, create one by visiting Facebook's home page.
2. Click "More" from the left side of the page. A new menu will appear, with various links. Click "Ads." Click "Billing" from the left side of the page and click "Funding Source" under "Billing." Click "Add a funding source" to add a payment method for your ad.
3. Click "Campaigns and Ads" on the left side of the page, then click the green "Create an Ad" button at the top right of the page. The ad setup page will appear.
6. Click "Choose File" next to "Image" to upload an image that will serve as the face of your ad. If the image is a word or phrase, make sure the font is large enough for the reader to see. Look at the "Preview" box and adjust the look of the ad, if you wish.
4. Choose the destination of the ad, which is where users who click the ad will be taken. For example, select "External URL" and then type the desired URL in the "External URL" text box to link your ad to that site.
5. Create a title and body for the ad in the respective text boxes. The body can only contain 135 characters, so focus on grabbing the reader's attention and telling him why he should click your ad.
7. Fill in the targeting information under the "Targeting" section. The targeting details determine who your ad reaches. For example, if you select women ages 24 to 30 with interests in family and music, your ad will only reach the people who fall in that demographic and have those interests. Targeting is vital to the performance of your ad. You don't want to target senior citizens for a product that appeals to 21-year-olds.
8. Complete the "Campaigns, Pricing and Scheduling" section. For this section, you must enter the campaign name, your budget and your bid. You also must select if you wish to run the campaign continuously and whether you want to pay per click or per impression. It's almost always better to pay per click, as that will give you enough data on whether the ad is enticing enough for people to click on or not. By paying per impression, you pay regardless if people click on your ad or not.
9. Click "Place Order." Facebook will review the ad and approve it. Approval time varies but typically takes no longer than five to 10 hours.
Here's a video tutorial in placing an ad with Facebook
Here's a video tutorial in placing an ad with Facebook
Learn more about promoting your business with Facebook Ads.
Register now with the Freedom Market.
References:
http://www.ehow.com/how_4878675_create-facebook-ad.html
https://www.facebook.com/ads
Why boost posts?
ReplyDeleteBoosting your post will help to get your content seen by your audience in their newsfeed. If you have a message that you want to be seen by a specific, boost your post to “people you choose through targeting” to ensure the right content is seen by the right people. If you have a message that you want a large percentage of your Facebook community to see, publish the post and boost it to “people who like your page and their friends.”